Which party initiates a Listing Agreement?

In a Listing Agreement, it is the property owner who takes the initiative to engage a real estate broker to sell their property. The property owner is essentially the client seeking to sell their real estate asset, and by entering into a listing agreement, they authorize the broker to act on their behalf, promoting and marketing the property to potential buyers.

The owner decides the terms of the listing, including the listing price and duration of the agreement, and ultimately retains the power to select the broker. This relationship establishes a formal agreement where the broker is given the authority to represent the owner's interests in the sale of the property.

Other parties in the scenario, such as the buyer or third-party investors, do not initiate the listing agreement as they are typically not involved until the property is listed and marketed for sale. Meanwhile, while the real estate broker plays a crucial role in facilitating the sale, it is the property owner who must first establish the agreement that enables the broker's involvement.